The Awkwardness of Selling: Why It Feels So Hard And Why It’s Time to Shift That
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If you’re a heart-led entrepreneur, a healer, coach, therapist, teacher, or space-holder, you’ve probably felt that familiar pinch of discomfort the moment you think about selling your services.
You want to help people.
You want to ease burdens, release stress, and bring peace, clarity, and healing into people’s lives.
And because of that, the idea of “selling” can feel the complete opposite of who you are.
But here’s the truth most spiritual, holistic, and intuitive entrepreneurs quietly grapple with:
It’s not the selling itself that feels uncomfortable.
It’s what you believe selling means.
Let’s unravel this...
Why Selling Feels So Awkward for Heart-Led Entrepreneurs
If selling feels awkward… heavy… or “not you,” it’s often because:
1. Your work feels natural ... so it feels strange to charge for it.
When something flows so effortlessly from your heart, it doesn’t feel like “work.”
You assume others won’t value it, because it doesn’t take everything out of you.
But here’s the reframe:
Your gifts feel easy because they are aligned not because they are worth less.
2. You believe helping and earning shouldn’t mix.
Many healers grew up with the message that money and meaning don’t belong together. Generosity = good. Charging = uncomfortable.
But this belief only drains you.
Your service is not diminished by being compensated for it.
3. You worry that people will think you’re “in it for the money.”
Especially if you’re spiritual or intuitive, the fear of being misunderstood runs deep.
But here’s the truth:
People who think that were never your clients to begin with.
Your soul-aligned clients expect to pay you. They want the transformation.
4. You’ve absorbed stories about what “selling” looks like.
Pushy. Manipulative. Pressure-filled.
No wonder you avoid it.
But selling heart-led work is none of that.
It is an invitation, not a demand.
5. You don’t want to burden anyone.
So you soften your pricing, over-explain, or reduce your value.
But this actually removes the opportunity for people to commit, transform, and rise.
The Reality: Avoiding Selling Doesn’t Protect You ... It Silences You
Many heart-led entrepreneurs tell themselves:
“I don’t want to talk about my services too much.”
“I don’t want to bother people.”
“I’ll just grow quietly; people will find me.”
But here’s the truth:
When you avoid talking about your work, you don’t stay humble .... you stay hidden.
And when you’re hidden, the people who need you… simply never find you.
Your work isn’t meant to be a secret.
Your purpose isn’t meant to whisper.
You were never meant to shrink to make others comfortable.
If you want to help, you have to be seen.
If you want to serve, you have to share.
If you want to thrive, you have to allow money to flow.
Selling is how your work reaches the people who need it.
The Energetic Cost of Undercharging or Discounting
Let’s talk honestly about prices, because this is where the discomfort peaks.
You might be:
✓ offering discounts before being asked
✓ charging “entry-level” prices far beneath the value
✓ feeling guilty raising your rates
✓ giving family and friends everything for free
✓ telling yourself “no one will pay that much”
On the surface, it looks like kindness.
But often, it’s fear wearing a mask.
And working for free isn’t always the gift you think it is.
People value what they invest in.
When there is no exchange, the energy is imbalanced.
The person may feel:
✓ indebted
✓ awkward
✓ less likely to return
✓ hesitant to fully receive or fully commit to transformation
✓ unsure whether to take up more of your time
And energetically, you feel drained because the output and input don’t match.
Exchange creates clarity.
Exchange creates commitment.
Exchange creates transformation.
You are not “charging for energy.”
You are charging for the container that allows the energy to actually work.
Money Is Energy, Let It Flow!
You already understand energy.
You understand intuition.
You understand alignment.
So here is a truth you need to anchor into financially and spiritually:
Money is simply another form of energy.
It flows where it is welcomed.
It strengthens what it moves through.
It expands what it touches.
When you push money away (by undercharging, over-giving, or refusing to be visible) you block the flow.
You are not just blocking money.
You are blocking receiving.
The universe does not reward hiding.
It responds to openness, alignment, clarity, and grounded confidence.
Letting money flow through you means:
✓ allowing yourself to be supported
✓ trusting your gifts
✓ honouring your time and wisdom
✓ believing your work has value
✓ staying open instead of shrinking
You are not meant to struggle in order to be “worthy.”
Ease is sacred.
Ease is divine.
Ease is alignment.
Your Work Deserves a Place in the World and So Do You
No more shrinking.
No more apologising for wanting to make a living.
No more pretending you don’t care about money when you do.
You have bills to pay like everyone else.
You have a life to live.
You deserve abundance just as much as any person in any profession.
Wanting to earn well does not make you less heart-led. (And sorry to tell you but wanting to work for free does not make to a better person.)
You’re not running a hobby.
You’re running a business — whether you’ve admitted that to yourself or not.
And here’s the beautiful part:
Your business is an act of service.
Selling is an act of service.
Visibility is an act of service.
The moment you integrate that truth, your entire relationship with selling transforms.
A Gentle Reframe to Carry Forward
Imagine this:
✓ If the right people knew what you offered
✓ If the right people saw your posts
✓ If the right people understood the transformation you bring
✓ If the right people knew your prices with confidence
✓ If the right people felt the invitation to work with you
They would say yes.
Not because you pushed.
Not because you convinced.
But because your work speaks for itself when you stop hiding it.
Selling is how your clients find you.
Selling is how your medicine reaches the world.
Selling is how your purpose becomes sustainable.
Let selling be sacred.
Let selling be service.
Let selling be the bridge that connects your heart to the people you are meant to help.
Because you’re not just selling a service.
You’re selling transformation, relief, healing, clarity, and possibility.
And that is worth every cent.
If you’re ready to stop hiding, stop undercharging, and start showing up with grounded confidence, I invite you to join the waitlist for Heart-Led & Well-Paid.
This mini course will support you in rewriting your money story and selling your services in a way that feels aligned, calm, and authentic.
Add your name to the waitlist here.